The Andeta Group was the first firm to approach sales and marketing automation from a sales perspective – an approach that works to enable both groups more effectively.

The Andeta Group was formed by sales experts Laura Nuhaan and Robert Hylkema, who have 40+ combined years of sales, marketing, and consulting experience.

The Andeta team has seen the best and worst of sales performance worldwide, and our proven methodologies and programs are all based on real field experiences and hard-won best practices.

We provide not only valuable insights to our clients, but also a Silicon Valley “everything is possible” and hands on approach. We are clear and direct communicators at all organization levels. Because all our services and solutions are designed to work together, better alignment starts right away.

With an office and tech partners in Silicon Valley, USA, and through our many years working there, we maintain a continuous line with new sales and marketing enabling technologies and online tools. As a result, we are able to keep our clients ahead of the competition.

Andeta offers engagements of different lengths, from one-day workshops to the whole scope encompassing assessments to implementation. Our deliverables are measurable and repeatable, to ensure success over the long term.