• Laura Nuhaan (partner) has been the driving force behind several start-up companies across diverse industries in Europe and Silicon Valley. As founder of the first sales-focused consulting company in the Netherlands, she developed a wide range of methodologies such as benchmarking for sales and the Sales-Balanced Scorecard. She became an authority in the Benelux. She has worked as a management consultant with Price Waterhouse Cooper (PWC) and in marketing and sales executive roles with Nutricia. Laura’s client roster includes Shell, HP, Spansion, Bosch Rexroth, Good Technology, and Health Hero.
• Robert Hylkema (partner) is a result-oriented international executive with a track record of success in sales, and innovative strategy development at TeleAtlas and Xerox. Robert was responsible for driving sales and licensing at Infogroup, the leader in providing data for demand-generation services. Recognized for his strategy development expertise and hands-on executive leadership, he is experienced in consultative selling into large and medium-sized companies and for coaching executives in managing and motivating their sales teams. Robert’s clients include, Toyota, Earthrise Technolgies and Urban Mapping.
• Tom Sanders (director) is recognized for his experience and expertise in the field of marketing automation, technology, leadscoring and content creation. Tom worked as ICT journalist in Silicon Valley prior to his appointment as Editor-in-Chief at IDG (Webwereld, Computerworld and CIO) in the Netherlands. Tom was responsible for the successful development and implementation of IDG’s lead generation and marketing automation strategy. Tom has been featured as an industry expert on national broadcast media including RTL Nieuws, Tros Radar and BNR News Radio.