include an assessment and review of your lead management process and/or focus on a specific issue, such as:
- Adjust lead generation to benefit from changing online and social buying behavior
- Determine customer digital profiles including online search and engagement
- Lead stage and scorings models based on the buying process and buying persona
- ROI for different lead gen programs and marketing automation
- Marketing and sales collaboration and alignment in the sales funnel process and lead management
- Reverse funnel math for lead quota
What to expect:
- Better-quality leads, resulting in higher hit rates
- A sales team that better understands, prioritizes & interacts with the hottest sales leads and opportunities
- Clear proces for lead generation (from being found, educating, engaging prospects to customer relations)
- Well-defined buyer engagement models including lead nurturing
- Smarter and faster selling, resulting in increased conversion rates
- Improved understanding and communication between Marketing and Sales throughout the revenue cycle/sales funnel
One-day Sales and Marketing workshop:
The Lead Generation Accelerator
This workshop will help you to determine the digital profiles of your key segments, review your lead generation process & revenue cycle, improve the quality of your leads, and empower your sales team to follow through on leads.