The Andeta Group has been innovating Sales over the years by inventing new concepts and methodologies. To name a few:
- Sales Benchmarking
- Benchmarking of Marketing Communication
- Sales-Balanced ScoreCard
- Sales and Marketing Alignment Factor
- Social Media Leveraging Assessment
- Social Selling balanced scorecard
Andeta founder and partner Laura Nuhaan has published a number of books on sales enablement and performance. These books include:
- Improved Sales Results Using the Sales-Balanced ScoreCard
- Sales Performance Management
- Sales Manager Coach or People Manager
Articles written and published by Andeta team members include:
- Carrière Krant: B2B leads zoeken, vinden en winstgevend maken (http://goo.gl/uJPvwG)
- Sales Magazine: Social selling (Sept 2013)
- Marketing magazine: “Marketing and Sales: United We Stand”
- Yearbook of the Society for Market Information and Information Management: “Benchmark of Marketing Communication”
- Sales Magazine: The Sales-Balanced Score Card” (read the whole article here)
- Sales Magazine: “Sales Benchmarking”
- Sales Magazine: “Art, Skills or Balance”
- Sales Magazine: “Customer Strategy”
- Sales Magazine: “Sales in 2027 is Fun” (click here for the article)
We continue to be the leader in sales innovation through best practices in sales alignment, and performance. We keep exploring new strategies to drive our customers sales. We are available for speaking engagements. Contact us to discuss further.