Founded in 1998 in the Netherlands as SalesProBusiness Consulting and later in Silicon Valley, Andeta is a proven leader and innovator in sales execution, with more than 12 years of helping businesses grow profitable sales by increasing their close rates, lowering the cost of sales, and reducing the length of the sales cycle.
Andeta focuses on boosting companies’ revenues by improving demand generation and lead management taking advantage of the changing online and social buying behaviors of customers. Focus areas are Lead qualification, lead nurturing, Sales and Marketing alignment, content marketing, social selling, sales enablement and marketing and sales automation. We help the world’s leading sales organizations with alignment assessments, sales management consulting, and coaching and training.
We provide sales enablement programs and workshops for the full spectrum of sales needs, helping our clients leverage enabling technologies to improve revenue performance and stay ahead of the competition.
Partners Laura Nuhaan and Robert Hylkema founded The Andeta Group because of their passion for increasing sales performance through technology. Applying their many years of successful experience with Sales and Marketing collaboration and technology in Europe and the U.S. (Silicon Valley), the Andeta principals help clients to Increase revenue by leveraging new enabling technology and radically improve Sales and Marketing alignment and performance.
The Andeta Group has offices in Silicon Valley and Apeldoorn (Netherlands).